The division of expertise that multiplies our success
MembersFirst is led by a group of seasoned executives and accomplished entrepreneurs with over eight decades of professional experience and proven success in the technology, software, social networking, media, and marketing services industries. Each share deep knowledge, passion, and a commitment to building world-class products, highly responsive customer-driven organizations, and scalable businesses that have the ability to transform the industries in which they compete.
Meet our team:
- John Blake, President & CEO
- Brian Bartlett, Vice President of Finance & Administration
- Joel Orcutt, Vice President of Engineering
- Daniel Levy, Director of Technical Services
- Lisa Sue Smedberg, Director of Creative Services & Account Management
Staff Photo Album
John Blake
President and Chief Executive Officer, John Blake, has provided both the vision and leadership for our growth and emergence as a category leader in a short span of a few years. He has more than twenty years of experience in developing and executing successful enterprise growth strategies highlighted by over $200 million in new value creation for both early-stage companies and established market leaders in the media, technology, publishing, and marketing services industries. As President and CEO he is responsible for the company's overall growth and profitability, and guiding MembersFirst to its position as the global leader in SaaS-enabled social networks, interactive design and development, and outsourced online communication management services to the industries it serves. As both an entrepreneur and senior executive, John has a proven, bankable track record in developing and executing corporate transformation strategies that lead to breakthrough financial and operational performance, and unprecedented levels of customer retention.
Brian Bartlett
As Vice President of Finance and Administration, Brian directs and manages all financial operations for the company, including accounting, financial planning and analysis, internal/external reporting, treasury/capital management, investor relations and tax planning/compliance. In addition to his skills and discipline in financial management, Brian plays a key role in strategic planning and oversees the company's human resources, legal, facilities and administrative policies and practices. In his more than 10 years of experience, he has held various financial leadership positions in the software, technology, services and media industries with companies ranging from start-up to $1.3B in revenue, and has participated in several private debt and equity financings and strategic acquisitions.
Joel Orcutt
As both an architect and executive, Joel brings more than 15 years of technical leadership and hands-on experience to his position as Vice President of Engineering. It's his technical vision and strategic insight that serves to guide our adoption and application of the latest technologies, advanced methodologies, and proven techniques necessary to meet the requirements of the customer segments we serve. In his position, Joel oversees and directs all engineering, development, and quality assurance teams related to architecting, deploying and continually evolving our Software-as-a-Service (SaaS) application and other web-based solutions and service offerings. He has vast experience with hosted, multi-tenant software solutions, and has successfully led numerous application and system architecture migration projects involving highly complex and scalable consumer-facing software solutions.
Daniel Levy
As the Director of Technical Services, Dan oversees critical activities related to enabling and managing our internal IT infrastructure, directing and supporting customer-facing training, education and support resources, optimizing and maintaining the performance of our production environment, and spearheading new brand extension projects. Dan and his team of technical support analysts are the front line interface to our roster of hosted application service clients. In addition, Dan directs our burgeoning internet marketing business, Kutazo™, and all of its service offerings including the development, analysis and management of organic search engine optimization (SEO) techniques and performance-based search engine marketing (SEM) practices. Dan ensures all of these practices align to help clients maximize their website ranking, visibility and prominence on the leading search engine services.
Lisa Sue Smedberg
As Director of Creative Services and Account Management, Lisa Sue leverages fifteen plus years of experience in providing strategic and operational direction, as well as oversight and leadership to our design, production and account management teams. In this capacity, she is charged with developing and optimizing production processes that streamline project implementations; igniting and inspiring our on-site creative team to continually evolve our award-winning design services; developing best-practice based e-marketing programs to meet client-directed member recruitment, engagement and retention objectives; and delivering the return on investment clients have come to expect from their relationship with MembersFirst.