CMAA Texas Lone Star Chapter Round Up — Best Practices: A Primer for Website Project Planning
Perception is reality and in today’s highly competitive market, a positive first impression goes a long way in determining whether or not a call or visit takes place at your club. For the more than 70% of consumers who conduct an Internet search prior to visiting and selecting a club, first impressions are formed by the first experience or interaction they have with your website. Experts argue a club website is the single most important vehicle for attracting and engaging members. We couldn’t agree more, particularly in light of the current trends and challenges in membership development.