Learn more about the customers segments we serve



Destination Clubs, Spas and Resorts
Health and Fitness Clubs
Industry and Association Markets
Golf and Country Clubs
Sailing and Yacht Clubs
City and Dining Clubs

Customer Segments

MembersFirst serves a wide spectrum of membership-based organizations that all share a set of common characteristics, including being special interest-bound, service-focused, and lifestyle-oriented. They exist for the benefit and pleasure of members, and are committed to delivering the highest quality experience to those they serve. Explore what MembersFirst can do for your organization.

MembersFirst has a long history of service to the private golf and country club industry. This market served as the foundation for our start many years ago and remains front and center in many of our development efforts and customer service today.

Our intimate understanding of the membership development process and sensitivities to "Not for Profit" tax status provides us with a unique perspective on what makes for successful website design and management, and member communications programs.

With hundreds of club clients serving over one million members, we understand what it takes to be successful in this market.
With nearly 1300 clubs in the United States alone, yachting and sailing is firmly established as one of America's preferred lifestyle activities. We cater to clubs with a diverse membership of sailors and cruisers, whose world-class sailing and superb race management is complimented by active committees, strong junior programs, and a vibrant schedule of shore and social activities.

Our websites enable effortless and convenient communication between and among club staff and members, resulting in a more informed and engaged membership that is actively involved in all aspects of club life.
Private city and dining clubs across the country each enjoy a unique history, culture and mix of amenities that have special meaning to the members they serve. MembersFirst has a deep understanding and appreciation of this, and designs each website to capture the distinction, allure, and compelling nature of each club it serves.

It could be the fine dining experience, the extent and strength of its reciprocal relationship and professional network, or the variety of its social events. Regardless of what makes it unique, our designs capture and convey it in a way that leads to true member action and engagement.


As a new lifestyle club concept, destination clubs provide affluent members with anytime, anywhere access to first-class residences at world-class vacation destinations and exotic locations across
the globe.

This market segment shares many of the characteristics associated with traditional private clubs, but has specialized content publishing requirements, tightly integrated reservation and scheduling needs, and unique communication challenges resulting from a membership base that is geographically dispersed across the
world.
Efficient and effective member acquisition and retention is what separates the successful operators from the marginal performers. The best operators are leveraging the web to gain competitive advantage, and rely on MembersFirst to provide the essential web-based sales and marketing solutions that drive top line performance and bottom line results.

Our expertise is online member engagement and we apply it to a diverse group of customers from single site operators to national multi-location fitness brands. You won't find a more complete or flexible online member acquisition and retention system for your health and fitness related business than Gen M™ from MembersFirst.


MembersFirst works with a diverse group of clients in this segment including those serving industry, trade, homeowners, and national causes. The needs of this group are as diverse as the organizations that comprise it.

Whether extending services to local chapters, tracking and managing donors, or simply enabling and managing social networking and personalized communications to a widely distributed constituent base, we have the experience necessary to effectively support and serve the mission of associations.
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