Careers MembersFirst

In this role, you'll be responsible for the development of SEO, SEM and analytics strategies to help generate quality leads for our clients. We are looking for the person that wants to help build a program around their knowledge.

You'll have a unique opportunity to join a growing and dynamic team focused on being the premier marketing agency for the entire club industry. Your contribution to the Marketing Services team will play a direct and critical role in driving the entire business forward.

Apply on Indeed

Responsibilities

• Support Marketing Services Manager, Team Lead in all aspects of Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Web Analytics.
• Collaborate with clients on website content to improve keyword rankings and organic search traffic
• Conceptualize, develop, implement, monitor and report on various marketing campaign initiatives
• Competition analysis in SEO, PPC and Social Media to produce areas of opportunity
• Stay up-to-date on both onsite/offsite best practices for global SEO and white hat/black hat SEO strategies to ensure website search best practices to avoid penalizations.
• Analytics:
  • Monitor and analyze client sites and organic search results to provide proactive recommendations and adjustments based on objectives.
  • Monitor website analytics to develop recommendations to increase conversions
  • Develop timely reports/audits/dashboards that present areas of optimization
  • Evaluate performance across a variety of SEO tools
  • Server work - Building sitemaps in HTML & XML and robots.txt
• Run one-time SEO projects for new implementation websites
• Monitor site health and use tools to track error pages and implement proper redirects
• Develop back-linking strategies that work for our clients where appropriate
• Optimize internal linking structures and site architecture to maximize rankings
• Own paid media efforts across all channels (including paid search, paid social, and display
• Set up keyword lists, campaigns, ad copy and optimize landing pages
• Own ongoing optimization efforts including daily management of campaign budgets, on-site conversion actions, ad creative, bid management and negative keyword strategies
• Growing new quality leads by converting site traffic through calls-to-action, landing pages, and lead generation content
• Executing tests/QA, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
• Proactively make campaign and keyword optimization changes as needed

Qualifications

• 3+ years experience in Search Engine Optimization (SEO) and Paid Search (PPC, Social Media)
• Excellent understanding of technical on-page SEO including structured data, rich text snippets, and content mark-up
• Familiar with website optimization tools like MOZ
• Google Search Console/Webmaster/Tag Manager/Google Analytics experience
• Familiarity with display advertising and re-marketing (Google Ads, Bing Ads)
• Basic experience with HTML, and Content Management Systems (CMS)
• Desire to grow in digital marketing career
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Collaborative team player, working across various teams within the organization
• Strong attention to detail, organized and goal-oriented
• Confident client-facing skills
• Can effectively cope with change/ambiguity and shift gears comfortably
• Has solid understanding about which creative ideas will work and has the ability to bring those ideas to market
• Sought out by others for advice and solutions based on strong decision quality
• Enjoys learning on the fly. Learns quickly when facing new problems; analyzes both successes and failures for clues to improvement; enjoys the challenge of unfamiliar tasks
• Strong perseverance: pursues everything with energy, drive, and a need to finish; seldom gives up before finishing
• Self-motivated for personal development. Is committed to and actively works to continuously improve him/herself

Nice To Haves

• Golf & Country Club industry experience
• Inbound marketing experience
• Adwords Certified
• Working knowledge of Windows Server environment
• Experience with A/B and/or Multivariate Testing

Does this role sound like the perfect fit? Apply on Indeed now!

The Client Services Manager (CSM) works closely with a portfolio of clients where they consult, support, and problem solve with each client to assist with their interactive business objectives. CMS's manage client websites to ensure each site is up to date with relevant, timely, and actionable information. This position requires working varying shifts, including some nights and being on call for some weekends.

The Responsibilities

• Provide over the top, white glove customer support.
• Collect, organize, format, publish and manage client content as needed.
• Proficient in HTML (raw code) and Photoshop.
• Working knowledge of JavaScript and CSS preferred.
• 2-3 years of previous experience in interactive marketing, ad agency, direct marketing, membership marketing or internet industries.
• Keep up to date on all MembersFirst provided software changes and enhancements.
• Participate in the development of new client-facing training materials.
• Strong knowledge of cross-browser, cross-platform dependencies.
• Strong knowledge of content publishing and/or content management systems.
• Strong familiarity with web information architecture standards i.e. sitemaps, navigation structure, and content layout and presentation.
• Strong familiarity with best practices in website development, including design and usability.
• Knowledge of Google / Microsoft Office Applications.
• Excellent written and oral communication skills.
• Working knowledge of the Country Club Industry is strongly suggested however not mandatory

Your Qualifications

• Uses rigorous logic and methods to solve difficult problems with effective solutions.
• Demonstrates composure under pressure and is a settling influence in challenging times.
• Deals with conflicts head-on. Can settle disputes equitably in a timely manner.
• Enjoys the challenge of unfamiliar tasks, will try anything to find solutions, and uses both successes and failures for clues to improve.
• Spends his/her time and the time of others on what's important. Can quickly sense what will help or hinder accomplishing a goal.
• Has the functional and technical knowledge and skills to do the job at a high level of accomplishment.

Who We Are

We are the premier website design agency for the Golf and Country Club industry and are in the process of growing our Marketing Services offering for clients. We are searching for someone with strong Inbound Marketing experience to help join our talented team.

The Opportunity

In this role, you'll be responsible for conceiving and implementing digital marketing and lead generation services for our clients, building a strategy that drives awareness of our client's clubs, increasing digital lead generation, and building the marketing pipeline for growing membership and event sales.

You'll have a unique opportunity to join a growing and dynamic company focused on being the best choice marketing agency for the entire club industry. Your contribution to the Marketing Services team will play a direct and critical role in driving the entire business forward. We value individuals who are great teammates and can bring new ideas to the table.

Who We're Looking For

Someone who is comfortable working across all communication channels to execute campaigns that drive the business. This includes an equal love for the science and the art of marketing – measurement to drive sustained improvement, alongside a desire to create great experiences. Strong project and time management skills with proven experience with HubSpot marketing automation, CRM management, and website management are a must. Your excitement around the speed of change in marketing is infectious to your entire team.

Key Responsibilities

• Working directly with, and managing, our client's digital marketing efforts
• Developing and market to specific buyer personas
• Implementing and training clients how to leverage Hubspot's CRM
• Ongoing traffic generation, optimization, and providing a world class digital experience through nurturing leads and client acquisitions across all digital channels (Web, Email, SEO, Paid Search, Social, etc.)
• Conceptualizing, developing, implementing, monitoring and reporting on various marketing campaign initiatives
• Creating and executing on project plans with client-agreed upon goals through monthly status calls and frequent account reviews
• Defining, tracking, analyzing and continually sharing-out success metrics by marketing program to address real-time engagement insights
• Developing a consultative relationship with clients to become a trusted advisor and subject matter expert to club professionals on club industry Marketing best practices
• Being the point-of-contact to manage through onboarding, strategy implementation, adoption, and continued engagement, while ensuring client success throughout
• Building and managing a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, webinars, etc.)
• Growing new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content
• Establishing closed-loop analytics with Sales to understand how our inbound marketing activity turns into clients, and continually refining our process to convert clients
• Using digital tactics to improve client experiences, leading to greater acquisition and retention of clients
• Acting as internal consultant to other departments regarding digital marketing best practices

Qualifications

Must Haves

• 1-3 years of relevant experience within a marketing-driven organization, identifying target audiences and devising digital campaigns that engage, inform and motivate
• Deep understanding of digital marketing specifically as it relates to driving customer acquisition
• Highly effective written and verbal communication skills
• Proven experience managing digital lead generation activities
• In-depth proficiency with marketing automation software (HubSpot preferred)
• Experience working within a Content Management System (CMS)
• Understanding of digital marketing either through client management or directly in a marketing role; demand generation strategies, campaign creation and promotion, content and design creation
• Strong interest in the latest technology, industry trends and best practices for digital marketing. Very open to learning new digital publishing and email marketing tools.
• Strong communication skills and comfortable presenting concepts and deliverables to internal and external clients and vendors
• A passion for problem-solving, learning and educating others.
• Presentation experience
• Action-oriented; you love to dive in and get stuff done!
• Exceptional attention to detail

Nice To Haves

• Golf & Country Club industry experience
• Demonstrable experience leading teams that manage SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Working knowledge of HTML
• Experience with A/B and multivariate experiments

As a Project Associate, you will be working with our entire Professional Services team supporting website development and maintenance. For the right candidate, this position leads to a number of exciting career advancement opportunities within our company, including positions in Interactive Design, Account Management, Project Management, Marketing, or Sales.

You will need to be able to work with little or no direction, be self-disciplined, highly organized and process driven. In this position, you will need to be able to multitask between small ticket tasks and long-term projects seamlessly throughout the day. Be quick to learn, very flexible and able to adapt to frequent change.

Responsibilities

• Assist in all phases of website design and production (content loading, image optimization, semantic HTML structuring)
• Collect, organize and manage the timely publishing of site content
• Interact with and support cross-functional teams (Project Management, Design and Technical Services) as needed to meet project objectives
• Perform rigorous site review and testing prior to site launch

Qualifications

• Excellent verbal and written communication skills.
• Fluent in HTML and proficient with Photoshop
• Experience with content publishing and/or content management systems
• Working knowledge of CSS and Javascript
• Demonstrated ability to communicate effectively with peers, project stakeholders and external clients
• High comfort level with maintaining websites and distributing email communications
• Being dependable, maintaining a positive attitude and strong work ethic
• Can effectively cope with change/ambiguity and shift gears comfortably
• Demonstrates composure under pressure and is a settling influence in challenging times.
• Enjoys learning on the fly. Learns quickly when facing new problems; analyzes both successes and failures for clues to improvement; enjoys the challenge of unfamiliar tasks.
• Strong organizational skills: uses resources effectively and efficiently arranges information and files in a useful manner.
• Strong perseverance: pursues everything with energy, drive, and a need to finish; seldom gives up before finishing.
• Strong technical learning: is good at learning a new industry, company, product, or technical knowledge.